Zeller+Gmelin expands technology partner network #Divinol #lubricants #Automechanika

Zeller+Gmelin: Automechanika in Frankfurt from 13-17 September 2016 in Hall 9.1, Booth A16 #Divinol #lubricants #Automechanika

EISLINGEN, 11 August 2016 – For the first time, Zeller+Gmelin is presenting its new partner concept at the Automechanika in Frankfurt. According to the lubricant manufacturer, Zeller+Gmelin is planning to greatly expand its technology partner network.

The 150-year old traditional company headquartered in Eislingen has been a reliable supplier for the automotive sector for decades. Zeller+Gmelin was founded in 1866 and already in its early years, the focus was on the development of the combustion engine in automobiles. In those days, mineral oil was still refined into petrol. The chemical company gave up the petrol business in later years, but evolved over time into a successful lubricant supplier for workshop and vehicle operation. Today, the product range includes two stroke oils, single grade and multi-grade oils for commercial vehicles, cars and motorcycles. Extremely ageing resistant premium oils with thin viscosity (low-viscosity) and reliable lubrication film round out the range.

"We have grown significantly in recent years and want to position ourselves more prominently on the market," emphasises Holger Fehrenz, Sales Manager DST at Zeller+Gmelin. Alone from 2009 to 2015, turnover increased from nearly 27 million to around 50 million euros with the Divinol product brand. "We are planning on strengthening our trade partner network through experienced technology partners with extensive know-how in order to launch Divinol as a brand to a broad market.

An in-house developed technology partner program is intended to support future partners in the distribution of high-quality automotive lubricants. The new partners must have their own field sales force which will be supported, for example, by regional trade shows, customer events and sales and marketing activities by Zeller+Gmelin. "Our technology partners can develop into full-range suppliers with Divinol products and also benefit from our comprehensive training courses," says Holger Fehrenz describing the significant advantages.

Image: Holger Fehrenz, Sales Manager DST at Zeller+Gmelin: "We are planning on strengthening our trade partner network through experienced technology partners with extensive know-how in order to launch Divinol as a brand to a broad market.”


Image: Stand-up display at the POS

Comprehensive support: Future Divinol technology partners receive, e.g. support in advertising and decorative material, brochures and posters up to and including promotional products and ad templates.


Photo: Trade fair boot: Potential technology partners can get an impression of the Divinol lubricant product range for the automotive sector at the Automechanika.



About Zeller+Gmelin

Zeller+Gmelin GmbH & Co. KG, founded in 1866, employs more than 900 staff globally and almost half of them at its headquarters in Eislingen With its 16 subsidiaries the medium-sized company operates globally. The product portfolio is split into the corporate sectors lubricants, industrial chemicals and printing inks. The high-quality products have acquired a leading position on the international market. Zeller+Gmelin offers both individual and holistic solutions from a single source ranging from research and development to production. The size of the R&D share is shown, not least, by the fact that around 20% of employees in Eislingen are involved in this sector to continually further develop and optimise innovative products to meet market and customer requirements. http://www.zeller-gmelin.de


Your contact person:

Susanne Schwedes, Marketing-Communication

Schlossstraße 20, 73054 Eislingen/Fils

Tel.: +49 7161 / 802 - 349, Fax: +49 7161 / 802 - 11 349

E-mail: s.schwedes@zeller-gmelin.de


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