Zeller+Gmelin: A live wire with Multidraw

Zeller+Gmelin achieves positive results at the wire 2016

EISLINGEN, April 27, 2016 - the wire, the trade fair for the cable, wire and pipe industry held every two years in Düsseldorf is the most important industry gathering for Zeller+Gmelin. The manufacturer of industrial lubricants presented its latest products for copper and stainless steel wire drawing. More than 300 trade visitors from around the world visited the booth. The Eislinger company, which is celebrating its 150th anniversary this year, already has set plans to be at the next wire in 2018.

"We were very pleased with the number of visitors", said Wolfgang Kienle, Product Manager at Zeller+Gmelin. Among the approximately 300 visitors at the booth, many had travelled from abroad, mainly from Europe and Asia. Surprisingly high was the number of prospective customers from Iran, who engaged in many technical discussions with the lubrication experts. The easing of economic sanctions against Iran obviously had a direct influence on trade fair contacts. The number of visitors in total increased by almost 30 percent compared to 2014. "We were pleased that, in addition to our existing customers, almost half of the visitors were new prospective customers."
"Multidraw CU UNI S" universal wire drawing agent in the spotlight
As a manufacturer of lubricants, Zeller+Gmelin offers both individual and holistic solutions from a single source ranging from research and development to production.  Many national and international companies such as Berkenhoff (Bedra), whose wire drawing experts also dropped by the bright red booth, benefit from the innovation of the supplier. At the centre of the new products were the innovative Multidraw drawing agents for the copper wire drawing sector: "Multidraw Cu CAS", a new snthetic product for continous annealing, "Multidraw CU MF C" for medium and fine wire drawing and the "Multidraw CU UNI S" universal drawing agent for rod breakdown and medium wire drawing up to 0.1mm. Interest in the new universal wire drawing agent was especially high. "The lasting impact of our editorial articles in the two leading journals, Draht and wire, really showed; we were approached directly about them", emphasised Wolfgang Kienle. Our own experts from research and development were at the booth to give detailed answers to inquiries concerning solutions. Whether the numerous talks with prospective customers will ultimately result in orders will only be seen later in post-processing. "We are quite confident because we had some very specific requests to certain drawing agents", concluded the Product Manager.

Image 1:
IC: Wolfgang Kienle, Product Manager at Zeller+Gmelin: "The wire is the premier event for Zeller+Gmelin to engage with customers and interested parties. Many of our existing customers also use this chance to talk to us face-to-face."
Download link: www.pr-x.de/fileadmin/download/pictures/Zeller_Gmelin/Kienle_Wolfgang_zellergmelin.jpg

Figure 2: Trade fair booth
IC: Not seeing red: The typical container colour of Zeller + Gmelin lubricant barrels was the inspiration for the exhibition stand. And there was Swabian ravioli (Maultaschen) for trade visitors from around the world to enjoy.

Download links: pr-x.de/fileadmin/download/pictures/Zeller_Gmelin/ZellerGmelin_wire2016.jpg

Image 3: Container/Canisters
IC: Multidraw CU UNI S is a water-soluble, semi-synthetic coolant for the drawing of copper wire from rod breakdown to the final wire dimensions. The drawing agent has an excellent emulsion stability and drawing performance and ensures the best surface quality.

Download link: pr-x.de/fileadmin/download/pictures/Zeller_Gmelin/AW_bedra/Gebinde-Gruppe2016_zellergmelin.jpg

About Zeller+Gmelin
Zeller+Gmelin GmbH & Co. KG, founded in 1866, employs 860 staff globally and almost half of them at its headquarters in Eislingen In the financial year 2014, the Zeller+Gmelin Group had a turnover of 269 million. With its 16 subsidiaries,
the medium-sized company operates globally. The product portfolio is split into the corporate sectors lubricants, industrial chemicals and printing inks. The high-quality products have acquired a leading position on the international market. Zeller+Gmelin offers both individual and holistic solutions from a single source ranging from research and development to production.  The size of the R&D share is shown, not least, by the fact that around 20% of employees in Esslingen are involved in this sector to continually further develop and optimise innovative products to meet market and customer requirements. www.zeller-gmelin.de

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Your contact person:
Susanne Schwedes, Manager MarketingCommunication
Schlossstraße 20, 73054 Eislingen/Fils
Tel.: 07161 / 802 - 349, Fax: 07161 / 802 – 11 349
E-mail: s.schwedes@zeller-gmelin.de

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